Listen To Citizens

As part of our citizen research, we spoke to everyday people about what a ‘good life’ looks and feels like now and in the future. 

Grab your headphones. Close your eyes. Take a moment to breathe and listen to what your fellow citizens want and what matters to them in their future. 

How you can use these

Download these soundbites and embed them into your client pitch or play them for your team as inspiration.

During the pandemic, citizens have undergone a once-in-a-lifetime reappraisal of their values. Despite a diversity of backgrounds, one thing is clear: people are prioritising connection over consumption. The value shifts you’re having have profound implications for adland and the creative work we put out into the world.