WELCOME
Good Life 2030 is an invitation to imagine a brighter future.
The Irish advertising industry has united to launch the world’s first large-scale campaign challenging the consumerism culture around Black Friday. The campaign, inspired by conversations with citizens across Ireland, promotes a vision of well-being focused on connection rather than consumption.
The campaign’s messages—displayed in both Irish and English—include: “Less buying, more being,” “Less shopping sprees, more native trees,” and “Less fast pace, more open space.” These messages will appear on TV, cinema, radio, outdoor advertisements, and online media throughout November.
START IMAGINING YOUR OWN GOOD LIFE TODAY
Access our Imagination Guide for tools and resources to get started.
The artwork was painted outside in nature, the films were captured in the wilds of Co. Wicklow, and the radio was produced in collaboration with ornithologist and wildlife sound recordist Seán Ronayne aka Irish Wildlife Sounds. All audio clips used are originals by Seán, captured in a variety of locations across Ireland.
Listen to the radio ad spots:
PARTICIPATE IN THE CAMPAIGN
We are inviting people across Ireland to share their vision of a good life in the future. These may be used in the campaign creative materials and across media.
WITH THANKS TO OUR PARTNERS
Good Life 2030 Ireland is a recipient of the Creative Climate Action fund, an initiative from the Creative Ireland Programme.
