Reclaiming the commercial break
Iris & MG OMD develop integrated campaign to Reclaim the Commercial Break
The campaign cuts through the ‘consumption’ noise by subverting advertising tropes to disrupt people’s auto-pilot behaviour and make them reflect on how connection with self, others and nature are what really matters.
Read more about the latest TV ad ft. comedian Simon Amstell and the iconic Piccadilly Lights takeover.
Watch ‘the Good Advert’
The Reclaiming the Commerical Break campaign included ‘The Good Advert’, the first TV ad with a conscience, voiced by comedian Simon Amstell - which aired on Channel 4 in November 2023.