In collaboration with Omar El-Gamal (Strategy Director) form Mother London, Purpose Disruptors co-founder Lisa Merrick-Lawless hosted session called “Creating a Good Life in 2030: The Role of Advertising” at the Advertising Associations’ Ad Net Zero Global Summit. The session offered a preview of ‘Good Life 2030’ ahead of our IMAX cinema premiere at COP26. We enabled participants to experience an immersive audio journey to 2030 featuring world leaders and UK citizens and see what industry leaders are saying about the role the industry can play in creating new visions of the future.