Purpose Disruptors co-founder Lisa Merrick-Lawless and Good Life 2030 creative lead Ally Kingston briefed 30 creative teams from the Cannes Lions Eurobest Young Creatives Competition on the Good Life 2030 creative brief –‘Client 2030’. With over 75 creatives across Europe responding to the brief, Lisa joined several high profile judges to judge and announce the winners of competition. The competition produced three winning pieces of work for Good Life 2030 to consider making as part of our campaign.