A post-COP26 Q&A with the co-creators of Good Life 2030. The session was hosted by Lisa Merrick-Lawless, co-founder of Purpose Disruptors and lead on this project. She was joined by Bruno Chiecco, Film Director at The Big Sky together with Ben Essen, Chief Strategy Officer at Iris, and Rosie Kitson, Head of Strategy at Mindshare, who both feature as industry leaders in the documentary. Ally Kingston who led on the citizen research and then wrote the creative brief also joined us together with the creators of the Adverts for 2030, Grant Hunter, ECD at Iris, Chelly Brown, Creative at Gravity Road and representative(s) from the creative team McCann Manchester.